Table of contents

The Creative Professional's Guide to Money

Creatives are great at doing their creative work, but when it comes to running the financial side of their business, most will quickly tell you that they’d rather not. And while there are a wide variety of money-management books out there, very few address the issues that creatives face and offer practical step-by-step information written with creatives in mind.

This book will teach creatives—whether full-time freelancers, agency owners, moonlighters or aspiring entrepreneurs—the basics they need to know about the financial side of a creative business, then point them toward more detailed resources to learn more.

We will address financial questions common to a wide range of creatives, from how to develop the business mindset required to take your business to the next level, to how to position your price and talk about money with confidence, to how to deal with numbers and get out of the money fog.

Table of Contents

Part 1: How to Think About It
Chapter 1: The Business Mindset
Chapter 2: Setting Your Goals
Chapter 3: Setting Your Prices
Chapter 4: Pricing Strategies
Chapter 5: Positioning Your Price

Part 2: How to talk about it
Chapter 6: Finding and Qualifying Your Prospects
Chapter 7: Broaching the topic of money
Chapter 8: Talking Price and Negotiating
Chapter 9: Confidently Closing The Sale
Chapter 10: Getting Paid

Part 3: How to manage it
Chapter 11: Money Management 101
Chapter 12: Profitability and Metrics
Chapter 13: Requests For Proposal: Should You or Shouldn’t You?
Chapter 14: Negotiating the Contract
Resources

Get a sneak preview of the book by trying out these worksheets:

■ Can you pick your ideal clients out of a lineup?
■ What are your money “issues?”
■ Set Your Goals