The companion webcast

Ilise Benun presents a three-part series of online sessions designed to help creative professionals like you manage money—how to think about it, how to talk about it and how to manage it.

This HOW Learning Series will teach creatives—whether full-time freelancers, agency owners, moonlighters or aspiring entrepreneurs—the basics they need to know about the financial side of a creative business, then point them toward more detailed resources to learn more. We'll address financial questions common to a wide range of creatives, from how to develop the business mindset required to take your business to the next level, to how to position your price and talk about money with confidence, to how to deal with numbers and get out of the money fog.

Sign up for the full series here.

Here is what some listeners had to say about the FREE introductory "kickoff" webcast above:

"I heard your webinar this afternoon and thought it was excellent!  I can't wait for your book (on order!).  Thank you so much for making such a difficult subject attractive and logical.  You said more in less than an hour than an 8-week financial course I took last year."  -Beth Oldham

"What a great webcast. Thanks so much, Ilise. My husband and I are trying to raise our sights up and beyond our small market and your ideas are giving us the encouragement we need." -Nancy S.
 
"That was excellent. I'll be buying the book. The webinars just add some personality and make you realize you do need more! Great advice. First time I've sat through a webcast that I actually felt was worth it." -Kellie Frissell